Sometimes, You Get What You Deserve

Some people may be saddened by the fact that they are not in a part of the country that has been graced by the presence of a Pinkberry. For my money, I am much more nervous when I get oustide driving distance of a Jamba Juice, but for some reason the Pinkberry frozen yogurt is the thing that all the kids are talking about these days. I will always contend that there is probably a cheaper, better tasting fro-yo place with a much smaller line within walking distance of any Pinkberry, so the whole phenomenon is beyond me.

It turns out that PInkberry isn't really even frozen yogurt. Some say that it isn't a big deal, and the entire hubub surrounding this thing is blow entirely out of proportion. I don't necessarily think that Pinkberry is bad, but they have marketed it in such a way so insecure people who can't think for themselves have yet another brand to fall back if they ever start fearing that they might be tricked into having an original thought at some point. ( And I say this as a card-carrying Gap whore.) I know not all of the people who go to Pinkberry are like that, but there are enough of them to taint the rest of the crowd. So when people say that I shouldn't get so worked up about it, I say I love knowing that this company has scammed a bunch of hipsters into overpaying for what we now know is has all of the dessert authenticity of a McFlurry.